Lightcrest

Lightcrest is a provider of hosting and integrated technology services to a full spectrum of clients in the United States and abroad. Their portfolio and capabilities were quite impressive, but their website and marketing materials were not. They needed an identity and a unique look to stand apart from their competition. Our first challenge was to find a way to make technology look exciting (no offense to all techies out there) and make it easy for the non techie to understand. When you’re talking about servers, datacenter infrastructures, and MySQL, this can be quite the challenge.

We started by redesigning the website, as this was their primary channel to reach clients. Lightcrest had grown so much since they first started, that they needed a website that could grow with them. After the website, we moved onto their email newsletters, flash banners, marketing documents, and every other advertising need that came their way. We have been working with Lightcrest for over two years, and we are continually amazed by how fast they are growing. Each time, we are there to pump up their website, banners, and whatever design request they need.

 

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Website (before and after)

 

Diagrams

 

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